June 2018 - Keep Marketing Weird

Yifat Cohen podcast header

You’re going to have fun listening to this episode. Today’s guest is Yifat Cohen, a woman of many talents and many professional endeavors. She helps people sell more than they ever thought possible with her work at Viral Connectivity, she somehow is still creating a ton of conversation and engagement on Google+ (yes, GOOGLE+), and she will say whatever is on her mind. The latter makes for a very fun episode with plenty of laughter, yet a ton of takeaways. Listen in!

TL;DL (too long; didn’t listen) version:

1:50 #SocialRoadTrip have ya heard of it?
2:25 Becoming a (literal) kickass professional woman.
4:30 How Yifat became BFFs with Google.
10:00 What Google Plus did wrong, and how they’re fixing it soon.
12:30 Guess what…our content calendars don’t talk to each other.
15:44 Join the connector side and find people to geek out with.
18:12 What are marketers screwing up right now?
21:40 We are moving from passive viewing to interactive viewing. Whoa, those gamers are on to something!
27:20 Why aren’t people taking action? Hint: it has nothing to do with your CTAs.
32:43 Where are we missing on trust? Where does it really come from?
35:55 “Fuck up online and everyone will love you.”

Find Yifat Cohen on, yes I’m saying it, Google Plus by heading here (or just search “Google Plus Expert” on Google and she’ll pop up!). Also, you can learn more about the VICE program at viralconnectivity.com.

Make sure to visit our sponsor ShippingEasy if you have an online business that ships items to your customers. You’ll save money on shipping and a ton of time with powerful automation and tools to grow your business.

Be sure to subscribe on Apple Podcasts (and soon to be wherever else you find podcasts).

Did you catch the last episode? Learn to build your brand by listening to the author of the new book Brand Now, Nick Westergaard!

Are there plenty of books about branding out there? Sure. Are most of them enjoyable? Ehhhh, not really.

Brand Now, the newest book from Nick Westergaard, breaks that mold, and that’s indicative of the kind of advice you’ll find in this book, too. Refreshing ideas, unique voice, and smart insights from Nick make this a must-read for managers of brands of all sizes.

I particularly enjoyed the chapter on community, as I’ve always felt that was the most important part of building a brand, and Westergaard knocks it out of the park, which you’ll find out in this week’s podcast episode. I highly recommend this book, and highly recommend you listen to this great conversation I had with Nick Westergaard, one of the busiest people I’ve ever met.

TL;DL (too long, didn’t listen) notes:

2:42 Is Nick actually a wizard?
4:14 What is Brand Now all about?
5:50 Hello, community. Are you there?
8:43 What does it all mean? How does it all mean? Find meaning.
13:10 Oh, hey. Actually get to know customers and your community members.
14:05 Get rid of the messy stickiness. Try a little gravity instead.
16:12 It’s dangerous being called humorous. And it’s scary. Do it anyway.
18:47 Looking at you, B2B brands. What if you tried being funny?
21:47 Everything great is stolen from someone else…even a branding tooklit (Nick talks about a very helpful toolkit in the book).
24:45 Any experience with Nick should leave you being able to do something better.
25:55 Are Nick’s favorite breakfast tacos just the ones in the Courtyard across from the convention center?
26:40 The most intense encased meat experience of Nick’s life.
27:32 Where to find Nick, the book, and other important things.

Get the book by clicking on the cover image below. Also, see below for the concentric circles concept we discuss in the podcast.

Don’t forget to visit our sponsor ShippingEasy to learn how to build your e-commerce business with discounted shipping and powerful automation, robust inventory management, and in-depth customer marketing, all in one platform.

Month: June 2018

Yifat Cohen

Brand Now: Nick Westergaard and Building a Brand