Podcast episode

What does it all mean?

Austin Marketing Podcast Keep Marketing Weird

Weird: adjective

1: of strange or extraordinary character

The above is Webster-Merriam dictionary’s definition of the word weird. When we think of “weird”, our minds often skew more toward the zany, the bizarre, the outcast, or the unexplainable. When it comes to the approach of this podcast, I prefer to focus on the latter portion of that statement.

How often is that you come across marketing that you’d describe as being of “extraordinary character”? My guess is not often. But I’m hoping we can explore some instances where you might find it. Some marketing and marketers that go against the norm, break convention, and keep things, well, weird.

Welcome to Keep Marketing Weird, the Austin marketing podcast. This is the intro episode and accompanying show notes…even though it’s technically coming after a previous episode. Keep it weird, AMIRIGHT?

What’s up with that subtitle: the Austin marketing podcast? In this intro episode, I go into that. It’s more than just the place I live. It’s the community, the marketing community, that I want to build around this endeavor.

It’s a little piece of me that was missing during a major change in my life. I’m probably making it sound more Hallmark movie than it actually is, but who doesn’t love a little dramatic element?

So let’s dive into this short episode, introducing the concepts and approach of the podcast. Hopefully, you’ll listen to this one, the previous one (it’s a great interview, if you haven’t caught it already), and many more after.

One thing I forgot to do, and this is very important, is to tell you my favorite place to get breakfast tacos. This is a question I will be asking all my guests, because it says a lot about someone here in Austin. You know what I mean. My favorite spot is Veracruz Tacos (with El Primo coming in a very close second and El Tacorrido in third).

If you’re so inclined, join our weird marketing community, let’s build something, and get weird together.

Austin Marketing Strategy, Podcast episode

How Spredfast creates consistently memorable events

SXSW Spredfast

SXSW season in Austin, TX. The time of year when thousands of people flock to (hopefully) sunny Texas to experience films, rub shoulders with occasional celebrities, be the first to see new tech in person, and rock out to some of the best bands in the world. Needless to say, the stakes are high when you’re trying to stand out during this nearly three weeks of madness.

For the last couple of years though, that’s exactly what Spredfast has done. They’ve managed to create a sanctuary that is every bit as cool, interesting, Instagrammable, and worthy of your time to experience as most anything SXSW has to offer. From cool tech to savory food, queue-worthy swag (yep, we lined up to get it) to local booze, every experience feels catered to making visitors and locals feel like they’re home.

Read my wrap up of their 2017 SXSW event #SoSpredfast here.

They’re doing it again this year with the #SmartSocialSuite, an exclusive event celebrating current customers, potential customers, and partners.

Register before March 10 for your chance to attend this year’s event!

I sat down with Spredfast CMO Jim Rudden and Director of Events Grace Gittinger to talk about how they ended up where they are, their approach to SXSW and their flagship event Spredfast Summit, and how they manage to outdo themselves consistently year after year.

The TL;DL (too long; didn’t listen) highlights:

  • 1:06 How Jim traversed through the tech industry to Spredfast
  • 2:05 Grace’s path from agency events to Spredfast events
  • 2:35 So…why Austin?
  • 6:40 Where does the inspiration for these great events come from?
  • 13:10 Don’t forget about your vendors.
  • 15:45 The next step in a successful event⏤branching out.
  • 17:50 “It’s a people business, and we believe in it.”
  • 19:20 How do you prove the ROI of creating an awesome event?
  • 23:50 Jim discusses how the Austin tech scene has changed over the years.
  • 24:40 Jim and Grace’s favorite breakfast tacos in Austin

You can find Jim Rudden on Twitter at @JimRudden, Grace Gittinger at @GraceGittinger and follow @Spredfast and their SXSW shenanigans with #SmartSocialSuite.