Are there plenty of books about branding out there? Sure. Are most of them enjoyable? Ehhhh, not really.
Brand Now, the newest book from Nick Westergaard, breaks that mold, and that’s indicative of the kind of advice you’ll find in this book, too. Refreshing ideas, unique voice, and smart insights from Nick make this a must-read for managers of brands of all sizes.
I particularly enjoyed the chapter on community, as I’ve always felt that was the most important part of building a brand, and Westergaard knocks it out of the park, which you’ll find out in this week’s podcast episode. I highly recommend this book, and highly recommend you listen to this great conversation I had with Nick Westergaard, one of the busiest people I’ve ever met.
TL;DL (too long, didn’t listen) notes:
- 2:42 Is Nick actually a wizard?
- 4:14 What is Brand Now all about?
- 5:50 Hello, community. Are you there?
- 8:43 What does it all mean? How does it all mean? Find meaning.
- 13:10 Oh, hey. Actually get to know customers and your community members.
- 14:05 Get rid of the messy stickiness. Try a little gravity instead.
- 16:12 It’s dangerous being called humorous. And it’s scary. Do it anyway.
- 18:47 Looking at you, B2B brands. What if you tried being funny?
- 21:47 Everything great is stolen from someone else…even a branding tooklit (Nick talks about a very helpful toolkit in the book).
- 24:45 Any experience with Nick should leave you being able to do something better.
- 25:55 Are Nick’s favorite breakfast tacos just the ones in the Courtyard across from the convention center?
- 26:40 The most intense encased meat experience of Nick’s life.
- 27:32 Where to find Nick, the book, and other important things.
Get the book by clicking on the cover image below. Also, see below for the concentric circles concept we discuss in the podcast.
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