Site icon Keep Marketing Weird

Brand Now: Nick Westergaard and Building a Brand

Brand Now Nick Westergaard

Are there plenty of books about branding out there? Sure. Are most of them enjoyable? Ehhhh, not really.

Brand Now, the newest book from Nick Westergaard, breaks that mold, and that’s indicative of the kind of advice you’ll find in this book, too. Refreshing ideas, unique voice, and smart insights from Nick make this a must-read for managers of brands of all sizes.

I particularly enjoyed the chapter on community, as I’ve always felt that was the most important part of building a brand, and Westergaard knocks it out of the park, which you’ll find out in this week’s podcast episode. I highly recommend this book, and highly recommend you listen to this great conversation I had with Nick Westergaard, one of the busiest people I’ve ever met.

TL;DL (too long, didn’t listen) notes:

Get the book by clicking on the cover image below. Also, see below for the concentric circles concept we discuss in the podcast.

Don’t forget to

Exit mobile version